Comprehensive audiovisual production for the EuroLeague Final Four 2024 in Berlin, including corporate LED management, video scoreboard, O2 Arena façade and multiplatform content.
The challenge was to create a coherent brand audiovisual experience for the most important sporting event of the European basketball season. It was necessary to coordinate multiple projection and display surfaces, from corporate LEDs to the monumental façade of the O2 Arena, while maintaining the visual identity of Turkish Airlines and the competition.
We developed a comprehensive production solution that encompassed content design and control for the video scoreboard, creation of materials for the arena's exterior façade, and production of digital assets for the venue's platforms. The management of audiovisual scenography was coordinated in real-time to ensure visual consistency throughout the competition.
The result was a powerful and coordinated brand audiovisual presence that enhanced the experience of on-site attendees and amplified the event's reach through the venue's digital platforms, establishing Turkish Airlines as the tournament's main partner.