Full-scale entertainment production and video scoreboard for Copa del Rey ACB 2016 in A Coruña. Opening ceremonies, sponsorship management and premium fan experience.
Copa del Rey ACB 2016 required large-scale entertainment production combining state-of-the-art video scoreboard technology with an immersive fan experience. The event demanded perfect synchronization between opening ceremonies, LED advertising panel sponsorship management and continuous on-court entertainment.
We designed and executed a comprehensive solution that integrated the video scoreboard as the central narrative element of the event. We managed LED advertising panel sponsorships, optimizing brand visibility without compromising visual experience. Opening ceremonies were produced with full multimedia coverage, while dynamic content maintained spectator engagement throughout all matches.
Our fan experience strategy transformed the court into an interactive space, with sponsored activations and entertainment moments that elevated the emotional impact of the competition. Coordination between audiovisual systems, production teams and commercial partners ensured flawless execution.